Hello
I'm Brandon Ireland. I am an art director living in the great city of Chicago. I look at every project as a new opportunity to create something great. Making connections, solving problems and having fun are all goals I strive for at the office. When I shut the laptop, life stuff happens. This usually involves snowboading, getting lost in foreign countries and picking up lots of dog poo. Thanks and enjoy.
Southwest Airlines
CONCEPT // ART DIRECTION // DESIGN
Sealy
CONCEPT // ART DIRECTION // DESIGN // INTERACTIVE
The challenge for the Sealy.com was to house four brands under one roof but make them feel unique within each brand. We created Sealy Worlds to differenciate the mattress brands and create a visceral experience through color, tone and mood that felt unique and ownable to Sealy.
Crocs
CONCEPT // ART DIRECTION // DESIGN // INTERACTIVE // PRINT
I've had the opportunity to work on a variety of Crocs projects. We've been able to create a very lovable face of the brand utilizing the Croslite character. It's helped highlight all of Crocs benefits and styles that are numerous...and fun. Below is some of the work developed over the past year including Holiday-themed posters, Shoe cookie customizers, and brand book videos.
Porsche Retail Event
CONCEPT // ART DIRECTION // DESIGN // INTERACTIVE
I've worked on Porsche for a couple years now and have a great respect for the brand. Being somewhat of a conservative brand for the automobile cateogry, I've tried to highlight some of the work I've done that pushed their envelope a bit. It's one thing to dream of owning a Porsche, it's another thing to attain that dream. Below is a collection of work that looks to communicate that idea both visually and through messaging.
Quizno's
CONCEPT // ART DIRECTION // DESIGN // INTERACTIVE
When you think of Quizno's one word comes to mind. Toasty. Using the brand recongition of Toasty we created the "Let's Get Toasted" campaign. Got a new job? Let's get toasted! Got fired? Let's get toasted! As you can see, there is always a reason to get toasted at Quizno's. We explored this idea 360 and had a ton of fun "Getting Toasted" along the way.
Porsche Cayenne
CONCEPT // ART DIRECTION // DESIGN // INTERACTIVE
The 2011 Cayenne was designed to redefine utility. Porsche took the notion of a gas guzzling, clunky SUV and flipped it on its head. Redesigned, lighter, more efficient were all characteristics that the Cayenne embodied and that we highlighted in this campaign. We built a site and Facebook app that reached out to users and asked them to define what Utility meant to them. We then developed brand videos and rich media units that backed it up.
Harley-Davidson
CONCEPT // ART DIRECTION // DESIGN
Harley-Davidson factory tours are the equivalent to taking a pilgrimage to Mecca for some Harley enthusiasts. No seriously, they are loyal and they are dovoted to Harley to a near religous degree. We created several print ads that showed these enthusiasts awed and speechless with the brand that they devote so much of their time to. Removing the vehicle and focusing purely on the facial expression of these brully men helped magnify the moment.
State Farm
CONCEPT // ART DIRECTION // DESIGN // INTERACTIVE
The Now What campaign was created to give teens a portal of fun and awesomeness within the insurance category. I worked on several digital projects that created hyperbolic and absurd insurance scenarios that one would need to protect their vehicle from. Remember widgets? Well there's one below that had a ninja move mixer as well as short films, event info and free mp3's.
Edward Jones
ART DIRECTION // DESIGN // INTERACTIVE
Edwardjones.com needed a refresh. The challenge was in the organization. The site integrated real-time stock tips, customizable financial advisor pages & market stategy videos. Creating a clean and approachable skin for all the content was essential.
